数据
总体与样本
| 概念 | 定义 |
|---|---|
| 总体 (Population) | 全部研究对象,规模 N(可无限) |
| 样本 (Sample) | 总体的子集,规模 n |
参数与统计量
| 名称 | 来源 | 记号 |
|---|---|---|
| Parameter | 总体 (Population) | |
| Statistics | 样本 (Samples) |
目标:用样本统计量推断总体参数。
抽样方法
-
Random Sampling
-
Systematic Sampling:
-
Descriptive statistics focus on graphical and numerical procedures that are used to summarize and the process data.
-
Inferential statistics focus on using the data to make predictions, forecasts, and estimates to make better decisions.
The target of statistics is to make decisions on a population parameter based on a sample statistic.
Sampling Error:
Non-Sampling Error:
- 受访对象错误
- 受访者不诚实
- 无回应
变量类型
按 Type and Amount of Information
可以分为 Categorical, Numerical
按 Level of Measurement
| 类型 | 特征 |
|---|---|
| Nominal | 无序分类 |
| Ordinal | 有序但无距离 |
| Interval | 有距离,无自然零点 |
| Ratio | 有自然零点 |